Friday, June 12, 2009

First Starbucks x G.O.D. 冰室 (bing sutt)!

I am a pineapple bun nut. It is one of my few credible claims to "being local". And I love Starbucks (not really for their coffee, but for the brand). And my BFFs are the founders of G.O.D. Roll all that into one and this is what I get on 13 Duddell Street (T: +852 2523 5685) -- a crisp, coffee-flavoured pineapple bun served in an ironic take on Hong Kong's old-fashioned coffee shop as interpreted by G.O.D. within an American coffee chain pretending to be local (hmmm...seems to describe me):

The coffee-flavoured pineapple buns and cocktail buns are only sold in this shop.

It's quite an amazing thing that Starbucks in Hong Kong (kudos to Maxim's) has managed to break-free (if only for just one shop for now...) of the cookie-cutter corporate Starbucks image.

I hope this is a sign of things to come for Starbucks (could this be the coffee chain version of HSBC's global-local claim); it's just what they need to bring some buzz back to their brand.



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